Nisa endorses Zapper mobile payments across estate

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Nisa Retail is encouraging its members to sign up to Zapper, the mobile contactless payment app, following successful trials.

Zapper launched its all-in-one vouchering, loyalty and mobile payment solution through a trial in December with two Nisa members across their seven stores around Peterborough. The trials proved successful with all shoppers spending on average 35% more than the industry average (£6.50) and customers increasing their weekly shops by 63% above industry average (3.5 times per week). 

Steve Leach, sales director at Nisa Retail Limited, said: “We were happy for the two Nisa retailers to trial Zapper in their stores and we’ve been encouraged by the results they’ve enjoyed. We feel Zapper provides an innovative option for both the retailer and shopper to take advantage of convenient payment and loyalty rewards. As such, we are happy to work with the team at Zapper to make the service available to any Nisa member who would like to benefit as we look to firm up our loyalty offering.” 

Over a focused launch period, more than 800 unique Zapper users across all stores made upwards of 3,500 transactions and redeemed over 40% of all in-app vouchers. One customer averaged 8.3 visits per week and spent more than £430.85 in the launch period alone.

After the three-month trials, 97% of users gave positive feedback. Nisa customers ranked their service at 4.7 out of 5 and Zapper at 4.5 out of 5, while 91% of uses said the range of products was better than average at the stores they visited. 

Gerry Hooper, CEO of Zapper UK, said: “The launch into seven Nisa stores in the Peterborough area proved very successful, both in terms of mobile payment combined with in-app loyalty but also the level of voucher redemption and repeat usage. This in turn will drive up visit frequency and allow the retailer to better understand their customers, as well as their individual habits. The expansion plan for 2017 is something we are hugely excited about.” 

Zapper has also launched a vouchering campaign with Coca Cola to send brand specific digital vouchers via the Zapper app to consumers directing them into Nisa stores. Zapper is now launching in further stores with additional symbol groups around the UK such as Premier, Londis, Family Shopper, Spar and Best One.

Customers first download the Zapper app and then once items have been scanned at checkout, scan a QR code to upload the bill to the phone for quick payment as well as voucher and loyalty redemption. The app also captures basket spend data that can be used to send electronic vouchers and loyalty bonuses personalised to a particular customer and particular times of day. 

Readers' comments (7)

  • As a NISA retailer I want to know why NISA would want to promote a third party solution? Why are they not making a NISA app?

    If we had a NISA app the members could benefit from our sales data and not Zapper.

    Typical head office decision

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  • Well said Raman!

    Don't see the point in Zapper. For it to work retailers have to convince customers to use a new payment method... anyone in their right mind think "Zapper" is going to be a long term preferred method?

    Customers are being asked to use an app on their phone to pay as opposed to just their phone with Apple Pay or android pay

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  • One of the problems with NISA being member owned is that you alway gets members going rogue and working with 3rd parties to the detriment of the collective.

    This is probably another example where a couple of members for self benefit have worked with Zapper whereas a NISA app would benefit everyone.

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  • Connor & Ramam...

    While you have your own opinions about Zapper... It works.

    Did you factor in the "giveaway" that Zapper offers your customers.. up to £5.00 off their initial transaction and you still get the full amount.

    Really guys please don't think that Apple and Android works... what about the millions of people whose card companies don't allow Apple or Android pay.

    Wake up and smell the coffee! or in this case Zapper!

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  • Sorry Colin,

    I have to back Connor & Raman here. Zapper are making a play to profit from data that is owned by us retailers. I have nothing against Zapper and the fact that they are doing this is down to the weakness of groups like Nisa.

    Nisa should be utilising member sales data to benefit commercially from suppliers themselves to drive prices down for their membership.

    Retailers are wary and we have seen tactics like the £5 incentive for users before. Put my house on this incentive only running whilst Zapper need to massage launch statistics.

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  • You can clearly tell who the retailers are here and who endorses the Zapper.

    I'm with the retailers. NISA app would be much more beneficial!

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  • AIMC Solutions

    When Visiting the ACS last week , i think the system is good but i feel they need to look at setting zapper up as a social media app for convenience stores. As this could end up like twitter or Facebook or snapchat , imagine having a app that you can take pictures off the store you have just been in and marking them what star they are , when doing this voucher from this store will send offers to the person whom gave great comments of discount in there next visit. Well done Zapper

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