To celebrate passing the 4,000-store mark for its Premier fascia, Booker is stretching its green credentials.
As part of its sustainability agenda, it will be planting 4,000 trees – one for every store in the estate, and for the next five years, match the store numbers with trees planted to make the sites carbon neutral when it comes to point of sale materials.
Booker recently introduced QR codes to its stores that provide customers with the latest promotional deals directly to their smart phones. This move is designed to save paper however traditional leaflets are still available for retailers that want them. Its other sustainability measures include the introduction of electronic shelf-edge labels to replace paper tickets.
Booker sales director Martyn Parkinson said customers now expect this level of sustainability in stores. “We’re seeing how important sustainability, especially among newer customers, and we’ve adapted to that by making these changes.”
Premier is also donating 4,000 meals to food redistribution charity FareShare over the month to mark passing the estate milestone.
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