Camelot is anticipating a massive sales boost for National Lottery retailers ahead of the extra-special EuroMillions 100 European Millionaire Maker draw this Friday.

The exceptional draw is taking place for only the second time ever and is guaranteed to make 100 millionaires across Europe.

The company claims that UK EuroMillions players will be looking to get in on this Europe-wide millionaire-making action ­– meaning National Lottery retailers can expect as much as an 84% uplift in EuroMillions ticket sales, as players look to take home one of the £1m prizes. And if 100 guaranteed millionaires across Europe wasn’t enough, there’s also a substantial jackpot of £14m up for grabs.

National Lottery retailers will have already received special POS for the draw and should have it sited to maximise the massive sales opportunities this draw is guaranteed to bring, advises Camelot.

Camelot’s Retail Director, Jenny Blogg, said, “This extra-special EuroMillions draw doesn’t come around very often, so National Lottery retailers should grab this incredible sales opportunity with both hands. That means good housekeeping is even more important ahead of the draw. So things like reminding customers to buy a Lucky Dip at the till and making sure all POS is sited will really help drive those sales.

“This will all go towards helping National Lottery players continue raising over £30m each and every week for National Lottery Good Causes.”