Vype eStick, the electronic cigarette brand from BAT’s Nicoventures, is being supported by a weighty TV advertising campaign this spring.

The 20 second advert focuses on the simplicity and convenience of the eStick and uses the strapline ‘Vaping Made Simple’.

When charged, the eStick can last for up to five days (based on typical five day usage of 600 puffs).

The new adverts will appear after the 9pm watershed on a variety of different channels including Sky Atlantic, Channel 5, Sky Sports 5, ITV2, Film 4 and More 4.

It can also be viewed online at goVype.com.

Elly Criticou, global head of brand for Vype said: “Vapers and smokers want adverts that tell them about the product, our own experience has confirmed that. So our ad has a simple reassuring message that reflects the reality of using Vype eStick”.

The campaign will be supported by a range of promotions on the Vype eStick starter kits.

Each Vype eStick Starter Kit contains:

• 1 x on the go charging case

• 3 x Vype eStick cartridges (blended tobacco flavour)

• 1 x micro USB charging cable

• 1 x rechargeable e-cigarette battery