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The best model for own brand in the U.K. independent sector is Spar. If a brand is generally available to non-symbol independents and disloyal members of other symbol groups control of the environment it is sold in is lost and brand equity suffers. The Spar brand is only available in Spar stores which these days are generally of a uniformly high standard. Compare that with Happy Shopper which is now an 'own brand' in Budgens and Londis as well as Premier yet is available to any corner shop. Even when Spar and Landmark were more closely associated than they are now the Spar and Lifestyle own brands were always kept to their own sector.