All Promotional Video articles
View all stories of the same content type.
-
Promotional VideoShake up sales by tapping into the protein boom
As consumer interest in protein has skyrocketed, the value of the protein bar category has grown to £162.5m. And, although smaller, protein shakes are developing rapidly into a strong market presence. So how can convenience retailers capitalise?
-
Promotional VideoHow strategic PMP placement builds shopper spend on snacks
Price-marked packs drive impulse buys and make up 62% of snack sales. Watch how smart placement boosts spend in this quick video guide.
-
Promotional VideoScratchcard success: how to boost sales & engage new players
The National Lottery is gearing up for another exciting phase, with great opportunities on the horizon for retailers to maximise Scratchcard sales in the coming months. Find out how Allwyn, the operator of The National Lottery, is investing heavily in raising awareness and boosting player engagement.
-
Promotional VideoHow to use brand activations to excite customers and drive sales
Find out how one convenience retailer has worked with a major brand to showcase exciting innovation in the ready-to-drink market, driving both footfall and sales.
-
Promotional VideoChanges are coming to The National Lottery: explore how they will impact your store
Hear from Brett Langford, retail sales manager, Allwyn and Atul Sodha, owner, Londis Harefield, as they talk you through how changes to The National Lottery will impact your store.
-
Promotional VideoDiscover the next-gen nicotine products trending across convenience
Nicotine pouches are becoming a key part of the mix for convenience retailers. Watch this video to find out how one retailer is maximising success in the category.
-
Promotional VideoHow to capitalise on the growing protein opportunity
As sales of protein bars continue to grow across the convenience sector, Dan Thorpe shares Grenade’s top tips to maximise sales in the protein category.
-
Promotional VideoHow I grew my no- and low-alcohol beer sales by 45%
Find out what top tips one leading retailer implemented in his store to boost sales by of his no & low-alcohol offer by 45% after just one month.
-
Promotional VideoHow to capitalise on the soft drinks on-the-go opportunity
The on-the-go soft drinks category is booming. Watch this video to hear from a leading retailer and drinks supplier, how you can tap into this growing trend and boost sales.
-
Promotional VideoUnlock the potential in the booming RTD cocktail market
The ready-to-drink (RTD) cocktail category is continuing to grow, with sales reaching £12 million in 2023. Watch this video to get exclusive insight and advice on how to maximise sales in the summer months and beyond.
-
Promotional VideoHow to take advantage of the growing alcohol ready-to-drink market
How retailers can capitalise on the rapidly developing £552m alcohol ready-to-drink (ARTD) market
-
Promotional VideoHow to responsibly recycle single-use vapes
Not disposing of vape products properly is having a growing environmental impact, so how can retailers support their consumers to act responsibly on vape disposal? Find out how Phoenix 2 Retail and a registered waste management company are combating the issue.
-
Promotional VideoWhat is the biggest opportunity in soft drinks this summer?
Soft drink sales are on the rise. In this video, Britvic’s head of channel development, Reena Bilakhia, reveals the top five ways retailers can unlock value and drive sales.
-
Promotional VideoDon’t miss out on a major soft drinks opportunity this summer
After the success in the soft drinks category last year, find out what opportunities are available for on-the-go and how you can grow your sales this summer.
-
Promotional VideoHow to cater to shoppers’ varying energy drinks needs and grow sales
The energy drinks category is booming. In this video, Britvic’s head of category management, Chris Newman reveals how successful category management can unlock value and drive sales.
-
Promotional VideoHow to refresh your spritz sales
In this video, Crispin Stephens, consumer marking director from Campari Group UK and Arfan Hussain, director of LA Foods reveal the next big hit from Aperol
-
Promotional VideoHow to play the cool card in iced coffee
In this video, Adam Hacking, head of drinks at Arla Foods, reveals how to fire up iced coffee sales
-
Promotional VideoHow to maximise snack bar sales in convenience
With snacking having grown in the UK market over the past couple of years, Rachel Austerberry, head of wholesale & convenience at Grenade, shares some useful tips on how convenience retailers can maximise their snacking sales in-store.
-
Promotional VideoHow to increase cider sales in convenience
Nearly half of all UK households buy cider and 2020 was the biggest year yet for off-trade cider sales. But now that hospitality venues are reopening, it’s important for convenience retailers to consider how they manage their cider fixture going forwards to maximise opportunity and sales.
-
Promotional VideoWhat’s driving cigar sales in convenience stores?
Cigars remain an important driver of profits for convenience retailers.

















