Functional energy drink brand Celsius is to launch four new zero sugar, fruit-forward flavours for consumers in the UK and Ireland.
The flavours – Sparkling Raspberry Peach, Sparkling Mango Lemonade, Sparkling Kiwi Guava, and Sparkling Strawberry Watermelon – are part of the brand’s ‘core’ line-up, and will be available from January 2026. Sparkling Raspberry Peach and Sparkling Mango Lemonade flavours will also be available as a multipack for the first time in the UK and Ireland.
They will be available across major retailers, convenience stores, and gyms and supported by sampling, activations, and high-impact POS displays.
President of Celsius International, Garrett Quigley, said: “We are excited for consumers in the UK and Ireland to experience the latest innovation from Celsius arriving from January. We believe the zero sugar, fruit-forward flavours that distinguish Celsius US from traditional energy drinks align with consumers’ evolving needs for great taste without compromise. This innovation is designed to bring new consumers into the growing energy category, drive growth, and be a meaningful contributor to higher basket value for our retailers.”
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