All Promotional Video articles – Page 2
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Promotional VideoWhat’s shaking up the flavoured milk category?
While the category has seen declines in on-the-go missions and a boost for at-home occasions, new variants and formats from trusted brands are continuing to thrive.
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Promotional VideoThe five steps to a better biscuit fixture
While biscuits are bought by almost all UK households, they aren’t included in as many shopping baskets as other snacks. If every biscuit-buying household added just one extra biscuit packet to their annual shop, the category would grow by £21m in the convenience channel – the equivalent of £450 of extra biscuit sales for each independent retailer.
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Promotional Video‘Tis the season: how to increase your cigar sales in the run-up to Christmas and beyond
As part of a new in-store project, C-Store joined Scandinavian Tobacco Group on a visit to a Nisa Local in Luton to find out what category advice the supplier had for owner Barry Patel and the convenience sector as a whole
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Promotional VideoCoronavirus: insight from CCEP into how shopper behaviour has changed in lockdown
Field Sales Director Ali Adderley explains how shoppers are looking for affordable treats like sparkling soft drinks, in larger packs to enjoy at home – and the role PMPs have to support this
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