Zeo has undergone a brand relaunch to mark the introduction of a new no added sugar range and a year-long partnership with celebrity Caroline Flack.
Caroline, who in 2016 drastically reduced her sugar intake and spoke publicly about the benefits to her lifestyle, will become the public face of Zeo No Added Sugar across multiple channels throughout 2017. Caroline will also be opening Zeo’s first ever pop up installation, the Zeo Dry Bar, in Old Street Station for six weeks.
There will also be an integrated marketing campaign complete with above the line and sponsorship at major wellness events such as Be:Fit and Balance Festivals.
The product itself (RRP £2 per 750ml and RRP £1.19 per 330ml) has been recrafted in response to demand for a more refreshing, lightly sparkling fruit drink with no added sugar. The range now includes four fruit & botanical flavours, available in both 330ml sleek cans and 750ml bottles: orange & mango, cloudy lemon, peach & grapefruit and cranberry & raspberry.
Zeo is blended from naturally sourced ingredients, 75% sparkling spring water, fruit juice and botanicals. The four low-calorie natural flavours with no added sugar and botanicals contains on average only 10 - 12 calories per 100ml and already has a Food Standards Agency Green traffic light for total sugar content.