Yazoo, the number one milk drink brand, has launched a PMP (£1.69) version of its popular 1 litre bottle.
The new range is designed to give consumers and retailers greater value for money. The launch of the price-marked bottles will be suported by in-depot advertsing, encouraging shop owners to revamp their chiller ahead of the New Year.
Richard Duplock, marketing manager at Yazoo, said: “More than ever, shoppers are looking for value for money. We already have PMP offerings in our on-the-go size, and have seen just how popular they are. Strategically it made perfect sense to launch a PMP version of our 1 litre bottle, and we are confident it will help retailers to boost sales and continue to win customers’ trust.”
The new permanant product line is available in chocolate, banana and strawberry.