This February, Wrigley will be rolling out three new PMPs from Extra White Bubblemint and Airwaves Menthol & Eucalyptus and Doublemint.
Extra White Bubblemint and Airwaves Menthol & Eucalyptus 46 piece bottles will be available in £2 RRP price marked packs whilst Doublemint is expanding its mints range with a new £1 RRP price marked sharing bag.
The PMPs help retailers build a sense of trust with shoppers, providing the reassurance that they aren’t being overcharged. The PMP bottles improve rate of sale too, as purchase intent in the gum category has been shown to drop off significantly over the £2 price mark.
The Extra White Bubblemint bottle has been performing exceptionally well since launch, with +12.9% (Nielsen MAT value w.e. 03.12.16 last year vs this year) value sales growth. Meanwhile Doublemint continues to thrive year on year, with 82% brand awareness (Wrigley GOCT survey Q2 2015).
For more information, call the Wrigley display hotline on 01788 545573.