Whitworths, the UK supplier of dried fruit and nut snacking products, has created a new ad campaign to promote its Bright Little Nuts.
Bright Little Nuts are designed for children aged 5+ and each 20g pack contains vitamins, minerals, protein and fibre. The new campaign will also coincide with Public Health England’s Change4Life initiative which is supported by the slogan ’100 calorie snacks, two a day max’.
Whitworths will offer money off vouchers to people who sign up to Change4Life and provide samples at 10 events throughout January and February.
The animated advert for Bright Little Nuts launched exclusively on Whitworths’ social media channels at the start of 2018. The 30-second ad is designed to encourage healthier, natural choices among young consumers.
Phil Gowland, marketing director at Whitworths, said: “As a brand we’re passionate about creating nutritious healthy snacks, and we’ve recognised that there is a gap in the market for a snacking product which is packed with good stuff that isn’t boring. Ultimately, that’s what we wanted to reflect in our latest advert.
“We wanted to bring the existing on-pack characters to life. When we first launched the product they didn’t have a name, let alone a backstory, and we knew that partnering with such a prestigious animation studio would help us bring these characters to life and tell the story of Bright Little Nuts in a truly unique and fun way.”
Bright Little Nuts is available across the convenience channel in three variants; mini cashews, mini hazelnuts and almond halves (rrp £2.50)
The new Bright Little Nuts advert will support a larger Whitworths TV campaign, launching later this year.