Vic Grewal, who owns a Budgens store in Thames Ditton, says that gin and wine are both strong sellers. 

“Alcohol is quite a big section for us - it is about 25-30% of our sales. 

“Wine is selling well. It sells particularly well when it’s on promotion and Budgens does promotions which are really good, sometimes even better than Tesco.

“Budgens also currently has a promotion on gin which is very popular as gin is a very trendy drink at the moment. The fastest selling line is Gordon’s.

“Because our store is in quite an affluent area, we also find that champagne sells quite well. All of these lines get a boost in the run-up to Christmas.

“Fresh and chilled is also a big part of our store too as it takes up about a third of the floor space.”