Leading Sushi and Bento brand Wasabi is building on its retail footprint with the launch of its boldest flavour profile yet - the Flaming Korean Fire Chicken, rolling out across stores this month.
In a brand first, the brand is rolling out a dual-channel launch across retail and restaurants - introducing the Extra Spicy Flaming Korean Fire Chicken to both supermarket shelves and in-store menus.
A key addition to Wasabi’s growing chilled meal range, the Flaming Korean Fire Chicken blends red‑flamed chicken in Wasabi’s signature fire sauce with red peppers and candied chillies, all served with rice. The launch strengthens Wasabi’s positioning as a bold innovator, tapping into a growing segment of younger shoppers seeking authentic global flavours.
Henry Birts, CEO at Wasabi, said: “We listen to our customers - and one thing we’ve heard loud and clear is the growing appetite for seriously spicy food. Our new Flaming Korean Fire Chicken isn’t just hot, it’s hotter than ever - created to meet the rising demand for punchier, more intense flavour across both our restaurants and our grocery range.
The Extra Spicy Flaming Chicken Bento will be available across Wasabi restaurants nationwide from this week, and will appear in Co-op stores, among others, from 9 October.
No comments yet