Warburtons is launching new Toastie Pockets: bread pockets that fit in a toaster.
All consumers need to do is fill the pockets with their choice of filling and put them in the toaster to create a quick and easy toastie.
The new product is available now in white and brown variants, with four pockets in each pack (rrp £1.20 per pack).
Darren Littler, innovation director at Warburtons said: “Brits have always loved their sandwich toasties, but with lifestyles getting busier than ever, demand for quick and convenient meal solutions has never been so great. By launching our exciting new invention, Toastie Pockets, we want to make everyone’s favourite sandwich toasties more convenient for everyone to enjoy.
“Responding to changing consumption trends is an important part of our 140 years of baking heritage, and continues to lay at the heart of what we do. We are always looking for new ways to bring exciting, great-tasting and convenient baked goods to UK households and we are delighted to add Toastie Pockets to our range of sandwich solutions.”
The launch will be supported by a regional communications campaign involving radio and OOH media, with a focus on London audiences. This will be supported by PR and social media.