Warburtons has two new products it hopes will appeal to younger consumers. White Square-ish Wraps have a nine-day shelf life and come in resealable packaging. They can be used as a base for a mini pizza, classic wrap or toastie. It is also launching Sandwich Thins, soft sliced flat breads that contain just 100 calories. Thins also have a nine-day shelf life.
rrp: wraps £1.45, Thins £1.19
tel: 0800 243684