Walkers is continuing to support independent retailers by launching new reduced sized cases across its popular core range.
The move aims to help improve cash flow for customers, delivering lower costs and faster-sell through, ensuring fresher stock.
The new 32 case format, which replaces the previous 48 case format, is available now and is part of a major move from PepsiCo to help continue support the impulse channel.
As part of the investment programme, PepsiCo will be implementing and developing a number of initiatives including further price-marking, continuing to offer leading category advice from the Walkers rewards and category management website www.countsformore.co.uk, as well as extending coverage of the field sales team.
PepsiCo will be covering over 30,000 stores every eight weeks through its team of experienced sales development representatives, who will be on hand to help offer retailers and operators best in class category and sales advice, from the leading snacking brand.
The new 32 case format will be available across the Walkers, Doritos, Quavers, Wotsits, French Fries and Squares portfolio, covering standard ranges, and pricemarked packs.
PepsiCo senior sales director for the impulse channel Nick McGrath said: “Our customers have told us managing their cash flow is key, and our catering customers have told us they don’t always have the room to stock a range of large cases. We are delighted to be able to offer a new 32 case format as it will improve accessibility and help more retailers and caterers stock the best-selling brands. It’s a significant investment, but we are proud to be able to respond to our customer requests.”
The top 30 singles account for 55% of sales (Nieslen), and with PepsiCo owning 22 of the top 30 brands, the business is perfectly placed to advise on making snacking sales count for more.
For more information about the new case size and how to make the most of your snacking sales, visit www.countsformore.co.uk.