Walkers is looking to help retailers drive sales by offering thousands of consumers the opportunity to win a free lunch every minute between 12-2pm.
The new on-pack promotion will run from 1 May until 25 June, during the peak lunch hours of 12pm and 2pm. This is one of Walkers’ biggest promotions to date with 33 SKUs included across Walkers sub-brands, including the Walkers Core range, Walkers 45% Less Salt, Walkers Baked, Quavers, Wotsits, Monster Munch and Squares.
Walkers is also bringing back its iconic #CrispIN or #CrispOUT campaign, which asks consumers whether they prefer their lunchtime sandwich with crisps inside them, or as an accompaniment. This year the debate will be taken to a whole new level through the introduction of even more varieties of crisps; Walkers will be provoking the nation by asking whether they are STILL #Crispin or #Crispout when it comes to Wotsits, Monster Munch and Quavers. The campaign will bring this to life with a revamped TV advert running from 8 May.
Philippa Pennington, Walkers senior brand marketing manager at PepsiCo said: “Lunch is the number one snacking moment across the day and therefore a key opportunity for retailers. By offering customers the chance to win a free lunch every minute between 12pm and 2pm, we are aiming to help retailers tap into the opportunity available within the lunch occasion.
“By bringing back our #CrispIN or #CrispOUT campaign, we will reignite the hotly contested debate on whether crisps belong in a sandwich, and by including the wider Walkers snacks portfolio in the campaign we spark conversation amongst consumers and inspire a whole new world of crisp & sandwich combinations. We hope to make the nation realise that a lunchtime sandwich really is incomplete without Walkers crisps – and we can’t wait to see the range of delicious and outstanding (and perhaps a bit daring and outrageous) combinations they come up with!”