Walkers, the number one savoury snacking brand (Nielsen Scantrack 2016), has extended its £1 PMP range to include Squares Salt and Vinegar flavour, French Fries Cheese and Onion flavour and Walkers Max Steak.

PepsiCo £1 PMPs currently make up over 50% of all PMP sharing in Independents and are in double digit growth (Nielsen 52 w/e 14.01.17), so extending the Walkers PMP range offers retailers an opportunity to benefit from this.

The new PMPs are available now and offer an incremental sales opportunity for retailers, whilst providing value for price savvy shoppers.