Volvic Touch of Fruit has launched a dedicated new TV advert, ‘Clearly More To It,’ for the first time since 2013 as part of a £1.5m campaign.

The ad can be seen on TVC and Video on Demand now, supported by in-store activations and national sampling. Volvic is also using digital channels to leverage the TV copy and music track to drive further engagement.

The campaign comes as Volvic rolls out its fourth Volvic Touch of Fruit Sparkling flavour, Apple and Raspberry.

Tom Hickton, Volvic senior brand manager, said: “‘Clearly More To It’ brings to life the unexpected taste of Volvic Touch of Fruit whilst celebrating our new Sparkling variant. The creative is designed to celebrate the fact that there’s much more to Volvic Touch of Fruit than initially meets the eye. We believe this distinctive creative style will resonate with our millennial target audience.”