Tapping into the market for cannabidiol (CBD) products, Vita Coco is set to launch its new CBD drinks range into the UK convenience channel.
The coconut-water based drinks come in three flavours infused with CBD: Lemon Cardamom; Apple Ginger; and Cloved Orange and contain 100% natural ingredients.
With 23 calories per 330ml can (rrp £2.49), each drink in Vita Coco latest line-up contains 3g of sugar, 20mg of CBD per portion and will be made available to c-stores and independents from 21 November.
Tim Rees, managing director at Vita Coco, said: “The launch of Vita Coco CBD is hugely significant for us. Sales of CBD products are continuing to grow globally and we are excited to be one of the first major drinks brands investing in this category.
“Vita Coco CBD is a completely new product innovation for us and aims to provide a healthy, low-sugar option for those looking to embrace this popular wellness trend, underpinned with all the added benefits of coconut water and the trusted efficacy of our supply chain.
Rees added: “With its distinctive flavours and profile, our CBD product is bringing new moments of consumption to the soft drinks category, whilst staying true to the factors that have helped our brand and category grow successfully over the last few years.”
