Endo Sport is entering the cannabidiol market with the launch of the UK’s first CBD-infused sports drink.
Designed for both athletes and non-athletes, Endo Sport wants to tap into the fitness market and growing interest in CBD by offering gym-goers an alternative to their current sports drink.
With 10mg of CBD per 500ml bottle, the new infused product (rrp £1.99) comes in two flavours: orange; and berry & tropical. Both variants claim to reduce anxiety, improve sleep and aid muscle recovery and are available to convenience stores and independents.
Commenting on the launch, Pardeep Sooch, founder of Endo Sport, said: “There has been a huge increase in the last year or so in the role that CBD can play in the sporting world. With a lot of well-known athletes from the worlds of rugby, MMA and the NFL coming out to support CBD, interest from amateur athletes and fitness enthusiasts has understandably been piqued.
“English Rugby players James Haskell and George Kruis have both recently launched CBD sports supplements, so it looks like the industry is only going to keep getting bigger. Endo Sport fits naturally alongside these other brands, giving users a great-tasting sports drinking with the added benefit of CBD.”