Philip Morris Limited (PML) has launched ZYN Black Menthol 16.5mg, the newest flavour of the highest-strength nicotine pouch in the ZYN range.
The latest addition to ZYN’s highest-strength collection, Black Menthol 16.5mg responds to growing consumer demand for stronger pouches and features a peppermint flavour with hints of eucalyptus.
PML has expanded the ZYN range at both ends of the strength spectrum to better meet the varied preferences of existing adult nicotine users. From ZYN X-Low at 1.5mg, the lowest-strength variant in the range, to the 16.5mg for seasoned pouch users seeking a higher-strength option.
ZYN Black Menthol 16.5mg is now available to stock via the PMI Open platform and in the wholesale channel.
Dor Matot, head of ZYN UK and Ireland at PML, said: “Adult pouch users are increasingly looking for variety, in both flavour and strength, and we want ZYN’s range to reflect that. Black Menthol 16.5mg gives experienced users a new option in the UK’s most popular flavour segment, and gives retailers another way to meet that demand. With the Vaping Products Duty now in place, we expect more adult nicotine users to explore alternatives, and a broad, growing range means there’s a ZYN product to suit their preferences.”
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