Violife, the vegan cheese alternative brand and official sponsors of Veganuary, has unveiled its ‘change your cheese’ campaign to launch in January 2022.
The campaign encourages people to ‘change your cheese’ from dairy cheeses to Violife in order to reduce their climate impact.
The multi-media campaign shows everyday foodie moments such as dining out, indulging at the cinema and cooking at home and introduces Violife’s ‘change’ meals, switching out the word ‘cheese’ for ‘change’ in classics such as the ‘Change’ Burger, Nachos N’ Change and ‘Changecake.’
By using these classics Violife is encouraging non-vegans to try supplementing their cheese for some of their meals, showing you don’t have to be a vegan to try the product.
Violife claims its cheese has less than half the carbon footprint of dairy cheese after conducting a study with Quantis. The study revealed that the Violife products examined have less than half the carbon footprint and occupy less than one third of the land when compared to the same amount of dairy cheese.
As a result of this study, its ‘change your cheese’ campaign spurs consumers to ‘change your cheese, change our planet!’
Victoria Slater, head of violife UK & Ireland, said: “The food we eat contributes around 25% of the CO2 emitted globally each year. Violife wants to show consumers that what we eat can make a significant positive impact on our planet by making the simple change from dairy cheese. Yes, we are vegan, but you don’t have to be. With our award-winning range of alternative to cheese products, people will not have to miss out on any of the cheesy recipes they love. Give it a try; Change Your Cheese. Change Our Planet!”
Toni Vernelli, international head of comms and marketing at veganuary added: “These research findings show just how big an impact adopting a vegan diet can make in tackling climate change. And thanks to innovative brands like Violife, no one has to sacrifice on taste or convenience when they choose climate-friendly options.”
As an official sponsor of Veganuary, Violife will also be encouraging consumers to sign up to the challenge by pledging to plant 10,000 trees. For every five vegan meals registered, Violife will plant one tree. Run in partnership with One Tree Planted, those looking to support Violife’s goal of planting 10,000 trees will be able to visit the Violife website to record their meal from 1 January 2022.
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