Vimto Soft Drinks has launched a new website specifically for retailers
It features exclusive competitions, offers and savings across its products, which include Vimto, Sunkist and Panda. Timed to coincide with the start of Vimto's £5m 'Seriously Mixed Up Fruit' marketing campaign, the site went live this month with a free case deal, offering users a voucher they can redeem against a case of 24 x 330ml Vimto fizzy cans. Every retailer who registers on the site will receive a free Vimto point of sale kit; they can also enter a competition to win a van.

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