Vimto is adding a new fizzy raspberry, orange and passionfruit flavour to its Remix drinks line-up.

Available from March, the new launch marks the third extension to the Vimto Remix range since 2016, following the original mango, strawberry & pineapple flavour; and watermelon, strawberry & peach variant which was introduced last year.

Vimto Remix is now worth £9m, having grown +44% in the last 12 months. Vimto claims that growth has been boosted by the extensions it has made to its Remix range [Nielsen Value Sales, Total Coverage, MAT 29.12.18].

Like the rest of the Vimto portfolio, the new fizzy pink Remix contains no added sugar. The product will also come in a variety of bottle sizes, including: a 2 litre fizzy £1 price-marked (PMP) and £1.79 plain pack; a 500ml fizzy £1 PMP; a 500ml still £1 PMP; and a 1ltr dilute £1.89 plain pack.

Emma Hunt, marketing director at brand owner Nicholas plc, said: “Consumers are increasingly looking for new experiences. As a result, demand for adventurous drinks with exotic flavours combined are continuing to grow, with Vimto Remix satisfying that thirst in a healthier way.

“We’ve seen raspberry, orange and passionfruit still and dilute fly off shelf and deliver impressive growth of 33%, so it was right to extend the range [Nielsen Value Sales, Total Coverage, MAT 29.12.18]. The new carbonated variant will be available in 500ml and 2ltr pack sizes and in both plain and PMP packs to give consumers and retailers the choice they desire.”

Hunt added: “We’ve seen how important PMPs are in building trust between retailers and their shoppers, and ultimately in driving sales. We’re confident this new launch will help contribute further growth to the category.”

 

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