Mars Wrigley is continuing its exciting partnership between M&M’s and Disneyland Paris with a limited Halloween on-pack promotion.
Rolling out on shelves this week, the promotion offers shoppers the opportunity to win a range of prizes, including a trip to Disneyland Paris, tickets to Disney Parks and M&M’s goodies.
Steve Waters, seasonal senior brand manager, said: “Halloween is becoming increasingly popular and sharing bags are the largest Halloween segment, seeing steady growth. The new on-pack will roll out across sharing bags - not only on M&M’s - but also wider brands in our portfolio, driving excitement on-shelf and offering retailers an opportunity to tap into growing demand for the season.”
Running until 3 November, the promotion will be supported by a multi-million pound media investment to drive awareness and footfall in stores.
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