Trebor is back on TV screens as part of a £3.4m marketing campaign which aims to promote its sugar-free Trebor Mighties.

With the slogan ‘Choose your Trebor’, the campaign sees the return of the 2015 TV advert which highlights people’s affinity and loyalty to Trebor’s unapologetically minty mints, using a father-son relationship to play on the truth that all Trebor mint eaters have their favourites.

This will be supported by digital and instore activity, all focussed around the Trebor range including new Trebor Mighties.

Launching this week, the campaign will be televised in three bursts throughout 2017, with the majority of spots falling between January and July, as well as further TV support later in the year.