The HIM research backs up Accolade Wine’s assertion that US wine is the convenience shopper’s favourite. The top three brands are all produced across the Atlantic, while Aussie high-flyers Hardys and Jacob’s Creek follow closely behind.
Mayur Patel of Saxon Fields Stores in Andover says Echo Falls is his best seller, driven by a ‘two for £10 deal’, followed by Gallo in a ‘two for £12 deal’. “It doesn’t matter whether it’s red, white or rosé, they all sell equally well in the top-selling brands,” he adds.
Simon Biddle, whose top seller is Blossom Hill, says it is a brand people have known for a few years. “But the younger generation are going for Gallo, Lindemans and Jacob’s Creek, especially pinots.”
The Lindemans brand is in 19% value growth in convenience (Nielsen), says Treasury Wine Estates.
Blossom Hill 82%
Echo Falls 77%
Gallo Family Vineyards 61%
Jacob’s Creek 48%
Spar Wines 8%
Oyster Bay 6%