Three Mills updates brand identity to focus on the entry level category

British Wine brand, Three Mills, is dialling up its Norfolk credentials to boost its presence in the entry level wine category.

The new identity, which features the iconic windmills of the region, appears across the Three Mills portfolio of products launching initially across Three Mills Reserve and Three Mills Varietals. The range includes the launch of a new Zinfandel Rosé and Malbec added to the existing Pinot Grigio, and Sauvignon Blanc.

Marketing director of Broadland Drinks, Fran Draper, said: “Rising costs in production and transportation, as well as global supply chain pressures, mean familiar imported wine brands will be forced to increase prices beyond the critical £4.49 retail price mark. These cost increases are seriously impacting wines produced outside of the UK, resulting in a clear opportunity for British Wine brands like Three Mills to provide UK shoppers with a recognisable, good tasting wine at a price that meets customers’ pockets.”