The Pride of Scotland brand has launched a new brand design by Associated Seafoods Ltd (ASL) that will emphasise the quality and Scottish provenance of its premium smoked salmon.
The new design features a strapline ‘Scottish Salmon, Smoked in Scotland’ and highlights the company’s long-held experience in fish smoking that can be traced back to 1913. The new-look packaging will feature throughout the whole of The Pride of Scotland range, including Traditional Oak Smoked Salmon, Whisky Infused Smoked Salmon, Gravadlax and Royal Fillet Scottish Smoked Salmon.
Neil Greig, ASL commercial director, said: “We are thrilled with the new design, which reflects well the traditional time-honoured techniques used by our master smokers. The key message we want to get across is that we only ever use Scottish salmon that is only ever smoked in Scotland.
“The Pride of Scotland is all about our passion for Scottish salmon and the traditional craft of smoking. We believe that the Scottish provenance of our smoked salmon will be one of the most important drivers in developing new markets.
“All our salmon is Scottish and only sourced from farms we work incredibly closely with and which practice the best standards of husbandry. We then take great care in ensuring we produce the very best Scottish smoked salmon, for example, we always dry cure our fillets with sea salt before smoking so as to ensure great taste and texture.”