Tangerine Confectionery has refreshed the packaging on its Butterkist snacking range.

Available across the entire range, the new packaging has clear calorie messaging on the front as well as coloured banners to help diffentiate between flavours. There is also cross selling messages on the back of the packs.

Brand manager Helen Blincow said: “We believe the changes to the Butterkist pack design reflect and meet the needs of the current popcorn market. The new pack designs will strengthen the brand’s offering for existing fans and will offer standout for retailers looking to secure new consumers to the category. We aim to cater for both consumers looking for a treat and those who are health conscious and looking for an alternative snack to crisps.”