British Turkey has teamed up with celebrity TV chef Phil Vickery to encourage consumers to eat more turkey outside of the traditional Christmas season.
Vickery, a regular on BBC2’s Ready Steady Cook, is creating 12 recipes to demonstrate the ease of cooking with turkey all year round.
The recipes, all with a seasonal slant, including the key barbecue time, will be made into wipe-clean recipe cards for consumers and distributed through retailers, the British Turkey website, helpline and regional newspapers across the UK.
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