Tic Tacs are in the pink this summer with a new Strawberry Fields variant. The product’s core demographic is 16-24, though the flavour may also appeal to a slightly older audience due to its familiarity, claims Ferrero customer development manager Meghan Doffing. Available from May, the mix of sweet and sour sweets, and will benefit from a £2m brand investment across 2012, including countertop units and clip strips. Strawberry Fields is available in an 18g single pack (rrp: 50p), and a 49g 100 pack (rrp: £1.25).

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