CONSTELLATION EUROPE has launched its first consumer activity for its Kumala brand of South African wine.
The campaign will include a 12-month radio sponsorship, press advertising and the chance for one consumer to win a holiday voucher for £2,000.
It will run under the banner 'Let the adventure begin' and the design will focus on swirls of African animals and plants, playing on the brand's South African heritage.
Some 20 branded taxis will be present in London, each featuring a different animal.
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