Kinder has teamed up with Spongebob Squarepants for its biggest on-pack promotion to date. All Kinder products will feature a promotion offering a free swim for kids and exclusive Spongebob toys. The free swims can be claimed via a voucher that can be downloaded from a website, or by sending promotional wrappers to Kinder.
More than 400 swimming pools in the UK and Ireland will be taking part in the promotion, with more than 28 million free swims to be claimed. The promotion, backed by a TV campaign, will run until January.

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