Masterfoods has announced that it is to change the format of Snickers and Mars Big One. From January 2006 the bars will be split into two pieces and packaged in a format that is easily divided
into two.
The brands will receive a combined support of £21m in 2006 including TV and outdoor ads. The Snickers Duo retails at 47p and the Mars Duo at 45p. Also new for 2006 is a name change for Twix Kingsize, renamed as Twix Xtra, and a big bag format for Maltesers. A new Bounty Trio will join the kingsize range.

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