YOUNG'S has revealed a marketing relaunch and new communications platform, 'Love Fish'.

● All Young's packaging has been redesigned, with key lines carrying the new 'Love Fish' strapline.

● The firm has invested £5m in an advertising campaign including TV, outdoor, press and digital media.

● 'Love Fish' will also feature on the bumper advertising for Mitch & Matt's Big Fish, a new seafood programme, sponsored by Young's. The programme will air for two weeks on UKTV Food from November 3.

● The brand will also roll out a 'try me free' promotion on key lines including Young's Best Ever.

● Fish is the fastest growing frozen sector with sales up 10% in the past 12 months - double the rate of frozen foods overall, according to ACNielsen, August 2008.

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