● All Young's packaging has been redesigned, with key lines carrying the new 'Love Fish' strapline.
● The firm has invested £5m in an advertising campaign including TV, outdoor, press and digital media.
● 'Love Fish' will also feature on the bumper advertising for Mitch & Matt's Big Fish, a new seafood programme, sponsored by Young's. The programme will air for two weeks on UKTV Food from November 3.
● The brand will also roll out a 'try me free' promotion on key lines including Young's Best Ever.
● Fish is the fastest growing frozen sector with sales up 10% in the past 12 months - double the rate of frozen foods overall, according to ACNielsen, August 2008.
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