CADBURY TREBOR BASSETT has announced the launch of a TV and cinema ad campaign that features the return of the Cadbury Flake woman.
In the ads, which launch today, the new Flake woman is shown eating the chocolate bar in a vintage car and the footage will be accompanied by the iconic Flake tune.
The ad is part of a £5m marketing spend on Flake, which will also include a website, sampling and PR.
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