GENERAL MILLS UK is launching a new 'shake-to-make' pancake mix range under the Betty Crocker brand.
The range has two variants - traditional and American.
The format means there is no need for weighing, mixing or whisking. Consumers simply add water to the bottle, shake the mixture and pour it into the pan.
The range will benefit from a £1m marketing support package including TV and press ads as well as PR support in time for Pancake Day on February 20.
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