Stella Artois, AB InBev’s premium beer brand, has today announced its renewed campaign in partnership with, to help give those in the developing world access to clean water.

Stella Artois x calls on retailers and shoppers to join its mission to end the global water crisis. The campaign is open to all retailers and runs for a month from 4 February.

One in 10 people lack access to safe water. Every day, millions of people in the developing world spend up to six hours collecting it – taking valuable time away from work, school and caring for families. Building on the ongoing collaboration, in 2017, Stella Artois and announced a four-year partnership to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.

To help reach this goal, for every new co-branded limited-edition bottle or can of Stella Artois purchased, access to one month of clean water is provided to someone in the developing world. The donation mechanic is running across the range.

Stella Artois is also providing in store point of sale materials and digital advertising assets to drive awareness of the activity, and sales of Stella Artois.

The campaign will also be supported by On Trade activity, PR, digital (inclusive of social), and advertising activations.