Signature Flatbreads has extended its Deli Kitchen brand with healthy, versatile and convenient flatbreads.
The launch is being backed by a significant online marketing campaign focused on high-profile bloggers.
Available now, the new Deli Kitchen range (rrp £1.25 per pack) consists of a Plain and Multi Grain Skinni Wrap and High Protein Wrap which all come in a unique and easy to fold shape.
Finally, the new Tacotilla is a cross between a taco and tortilla wrap and comes ready to use.
Charles Eid, joint managing director for Signature Flatbreads, said: “The market for sandwich carrier alternatives is buoyant, and the new Deli Kitchen variants are leading the way, offering consumers exciting and versatile substitutes to traditional sliced bread, whether they are buying for themselves or for a family.
“Offering genuine on-shelf stand-out, combined with a high quality product, we expect the new Deli Kitchen range to reinvent mealtimes for consumers, driving significant growth in the alternative sandwich carrier category.”
The new products strengthen the current Deli Kitchen range, which includes Plain and Seeded Folded Flatbreads, and Plain and Harissa Folded Flatbuns.