Shloer Celebration Pink Fizz and White Bubbly have both got a fresh and contemporary makeover for the festive party season.
The new bottle shape takes its cues from the style associated with Prosecco sparkling wines, and Shloer hopes it reinforces its image as a non-alcohol alternative at parties and other celebrations.
The popping cork has been retained to bring fun and theatre to the occasion, whilst the front and back labels have been replaced with a clear label to showcase the liquid.
Rolling out this month, the refreshed bottle is supported by consumer press and social media campaign, ‘Say it with Shloer.’ The celebration drink still carries the same rrp of £2.99 and is available in cases of 6 x 750ml.
Amanda Grabham, marketing director for soft drinks at SHS Drinks, said: “Shloer Celebration provides the perfect solution for party hosts looking to provide a ‘wow’ factor and offer those who aren’t drinking alcohol something special. The new bottle shape reflects the current consumer appetite for sparkling wines, and the foiled neck and popping cork combine elegance with theatre and a sense of fun.”