Six leading retailers have channelled £120,000 into local charities and community projects thanks to The Coca-Cola Company.
The six-figure donation builds on the soft drink giant’s ‘The Bosses’ campaign, launched to celebrate 125 years of Coca-Cola in Great Britain.
The campaign brought six convenience retailers into the spotlight to celebrate their resilience, personality and pivotal role in community life and was featured in OOH advertising in and around each store owner’s local community.
For the next chapter of the campaign, each of the six ‘bosses’ was given a £20,000 fund to split between two charities that “hold personal significance and deliver meaningful support within their local areas”, said Coca-Cola.
In Edinburgh, Sophie Williams and her parents Linda and Dennis directed their donation to a local service supporting vulnerable people through companionship, social activities and essential assistance.
Sunita Aggarwal, owner of three convenience stores across Wigston and Leicester, chose to support local groups that focus on cultural enrichment and community service, reflecting her family’s commitment to helping others.
In Middlesbrough, father and son retailer team Bay, Max and Ellis Bashir split their donation between two regional organisations providing vital cardiac support and emergency response services that make a life-saving difference across the area.
Keith Tomes – representing his family whose convenience store in Swanage, on Dorset’s Isle of Purbeck, first opened in 1908 – dedicated his funding to a community trust working to rebuild a much-loved local skatepark and sustain services at a neighbourhood centre.
Kaual Patel, owner of Torridon Convenience Store in Catford, divided his contribution between a youth empowerment initiative and a community hub that promotes learning, arts and cultural participation in South East London.
Finally, Bobby Singh of BB Superstore & Post Office in Pontefract chose to give back to Pontefract Community Kitchen and The Prince of Wales Hospice, a care provider offering specialist support to people with life-limiting illnesses and their loved ones.
Bobby said: “I’m honoured to have been part of this campaign and to be able to shine a light on the charities that do so much for our community. These donations will make a real difference to people locally, and I’m grateful to Coca-Cola for helping to support causes close to my heart and the local community”.
Stephen Moorhouse, general manager at CCEP GB, said the retailers featured in ‘The Bosses’ are extraordinary individuals who give so much to the people around them.
“We’re proud to work closely with convenience retailers across Great Britain, and these donations reflect our continued commitment to supporting the people and places at the heart of their communities,” said Moorhouse.
No comments yet