Co-op, Coca-Cola Europacific Partners (CCEP) and Special Olympics Great Britain (GB) have collaborated again to launch a second burst of their Meals that Matter national fundraising and awareness campaign, inviting customers to support inclusive sports by purchasing participating meal deals in stores or online.
Running until 9 December, the Meals That Matter campaign returns with two meal deals available for a limited time, featuring images of five inspirational Special Olympics GB athletes with intellectual disabilities, who have changed their lives through the charity’s sporting programmes.
The first money-saving curry meal deal enables customers to purchase any two curry mains, two Indian-style sides and 4x330ml Coca-Cola Zero Sugar or Diet Coke cans, with 25p from every meal deal donated to Special Olympics GB.
Following this, customers can continue to support Special Olympics GB through a dine-in meal deal, running from 19 November to 9 December, extending the impact of Meals that Matter into the festive season.
This phase of Meals that Matter builds on the success of an initial burst earlier this year, which saw £32,000 raised for Special Olympics GB, via a similar shopper offer, and drove a 63% increase in athlete sign-ups, demonstrating the campaign’s impact beyond fundraising.
Championing the campaign are Special Olympics GB athlete ambassadors: Alex Rae, Bleddyn Gibbs, Stephanie Gott, Katie Day and Lloyd Martin, whose personal stories highlight the campaign’s core message: everyone wins when you choose to include.
Stephanie Gott (above), a medal-winning Special Olympics GB figure skater from Runcorn in Cheshire, said: “Seeing this campaign grow and come back for a second time means so much to me, because it shows people really do care about inclusion. I’m proud to be part of it with Co-op and CCEP, and I hope even more people get involved this time so others with intellectual disabilities can have the same opportunities I’ve had.”
Rebecca Oliver Mooney, director of commercial at Co-op, said: “Co-operation is at the heart of everything we do, and we’re proud to once again join forces with CCEP and Special Olympics GB for the Meals that Matter campaign. This initiative not only champions inclusivity but also helps raise essential funds to support communities.”
The campaign continues to feature Makaton symbols, making Meals That Matter one of the first major UK retail campaigns to incorporate this inclusive communication programme in-store. Makaton uses speech, signs and symbols to support understanding and expression.
The campaign will be visible throughout participating stores, with animated digital screens, front-of-store displays, shelf talkers, branded floor stickers and more – all featuring SOGB athletes alongside the campaign’s powerful inclusion message. A dedicated online hub and Co-op Members email campaign will further amplify engagement and reach.
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