Sports nutrition brand Warrior has unveiled a redesigned version of its best-selling Crunch protein bar range, introducing a new soft core recipe and premium packaging as it “builds on the range’s strong category performance,” it said.
The revamped range features a more indulgent texture and taste alongside new matte packaging.
With an RRP of £2, each bar delivers 20g of protein, fewer than 210 calories and as little as 0.9g of sugar – among the lowest in the category and significantly lower than many comparable products on the market.
The range is available in White Chocolate, Banoffee Pie, Dark Chocolate Peanut, Fudge Brownie, Choc Chip Cookie Dough and Salted Caramel flavours.
Designed to bridge the gap between confectionery and sports nutrition, each bar features a soft centre layered with “gooey caramel, protein crispies and rich chocolate, finished with a smooth chocolate coating to deliver a genuinely indulgent taste without compromising on nutrition,” Warrior said.
Kieran Fisher, founder, said: “This wasn’t about fixing something that was broken - it was about taking a product that already had a loyal global following and pushing it even further. Consumers increasingly expect functional nutrition to taste exceptional, and this range delivers exactly that.
“We improved everything from the taste to the packaging, because as Warrior scales as a brand, we believe our products should continue to improve and evolve, while keeping an accessible price point for the consumer. We want genuinely good nutrition to be accessible to anyone living a busy, active lifestyle - not reserved for those who can afford to pay more for it.”
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