Savsé, the UK’s fastest growing smoothie brand, is launching Europe’s first ever cold-pressed baby food.

My First Savsé will offer parents a healthy, 100% organic and completely natural baby food that it says is as good as homemade.

Available for babies aged four months and over, My First Savsé offers the perfect solution for parents looking to successfully wean their children on to fruit and vegetables with the convenience of homemade quality at home and on the go. This revolutionary product will be the first of its kind, available nationwide from May 26.

CEO and founder Guka Tavberidze said: “As a company, we’re on a mission to change the food and drink industry for the better, and what category more important than Early Nutrition, Just like our smoothie range, we’re determined to bring truly nutritious products to the consumer, with absolutely no compromise on taste or convenience.

”The demand amongst parents for fresh, non-boiled food is increasing, with awareness of the benefits of cold-pressed products more prevalent than ever. At Savsé we cold-press our baby food to retain the essential goodness of the fruit and vegetables, providing your child with the very best in the most convenient form possible.”

As opposed to heat pasteurisation, Savsé uses non-thermal High Pressure Processing (HPP) to ensure that all vital ingredients are locked into each pouch, deactivating bacteria without compromising on taste or quality.

Savsé never heats pasteurises or adds artificial colours, preservatives or sugars. 

The My First Savsé range (rrp £1.49 per pounch) comprises of seven flavours: Apple; Blueberry, prune, plum, apple and banana; Carrot, pumpkin, apple and beetroot; Cucumber, kiwi, kale, spinach, apple, banana; Pear, pea, apple and banana; Coconut, cacao, apple and banana; Lentils, sweet potato, carrot and apple.