Delice Fresh 2

Bread and bakery supplier Delice de France has launched a service for London-based food outlets to sell ready-made morning goods and treats with no production required.

Delice Fresh offers a selection of 28 bestselling lines from the supplier’s range of sweet and savoury bakery products.

The offering features a “range of price points to suit different outlets” and includes items such as buttery croissants, pains au chocolat, chunk cookies, and artisan breads like baguettes, rolls, and bloomers.

Operators can order up to 4pm to receive their oven-fresh delivery the following morning, available seven days a week.

As no on-site baking is required, it can be a solution for any-sized food outlet that wants to unlock higher margins with quality food to go, said the supplier.

It estimated that its Delice Fresh service could save some operators up to 1.5 hours per day in defrosting, baking, cleaning, and other operational costs associated with food preparation.

Arthur Magne, who heads up the service, said: “We’re liberating London’s food outlets from the constraints of the baking schedule, enabling them to offer premium bakery lines without the burden of production.

“For the first time ever, Delice de France can now cater for businesses that do not have the room for an oven or a freezer, or do not have the teams required to bake on site.

“We can provide complete flexibility for our customers while continuing to offer the quality that Delice de France is famous for. We are already seeing orders coming in from both current Delice de France customers and new ones.”