Red Bull has launched a limited edition can in anticipation of its iconic Red Bull Air Race World Championship, taking place at Ascot Racecourse on August 15 and 16 2015.

The limited edition 250ml Red Bull Air Race themed cans feature specifically designed artwork promoting the sporting series, which is set to draw over 55,000 visitors.

The event is supported by a national TV and digital advertising campaign. In addition, the Wings Team is providing consumers with Red Bull Air Race pack samples and pos. Red Bull Air Race flight simulators are touring the country allowing shoppers the opportunity to experience the high-octane flying experience first-hand.

Gavin Lissimore, head of category marketing, said: “2014 Red Bull Air Race messaging reached over 66% of 18-34 year olds in the UK and helped drive the sales of our 355ml, therefore stocking this very special can on the UK’s number one Energy SKU provides outlets with an incredible opportunity to drive sales and increase profits this summer.”

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