Quaker Oats is giving shoppers the chance to win ‘out of this world’ prizes with its new on pack promotion.
The campaign will give shoppers the chance to win one of five holidays for four to Florida, Orlando including a visit to the Kennedy Space Centre, as well as a other space-themed prizes. These prizes link in with Quaker Oats’ TV campaign featuring Buzz Aldrin will be back on air again for the whole of January. It explains that on the day Buzz walked on the moon he chose to eat oats.
Rolling out from mid-December, promotional packs of Quaker Oats So Simple sachets, Family Pack and Big Bowl will contain a code which gives consumers a one in ten chance to instantly win space themed prizes. The star prize, an eight day holiday in Orlando, includes a behind the scenes tour of the Space Shuttle Atlantis, with a veteran astronaut.
Other prizes include family adventures, such as indoor sky-diving and stargazing experiences plus moon print Tote bags and cosmic notebooks.
In addition to the on pack promotion, Quaker is adding another flavour to its Family Pack and Big Bowl offering. Apple and Blueberry will join the line-up for shoppers looking for different formats of this popular flavour.